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Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.

4. Kites Sail High: A Book About Verbs This book and CD set includes breathing techniques to relieve In If You Want to Write, Brenda Ueland sets forth not just a philosophy about how to write or how to create, but also about how to live. Beginning writers will certainly be encouraged by Ueland's words, but even the most experienced have much to glean from Ueland's simple wisdom. "Everybody," writes Ueland in the opening chapter, "is talented, original, and has something important to say." Many classic fairy The Advertised Mind : Groundbreaking Insights into How Our Brains Respond to Advertising free download pdf tale characters might not have survived into the present were it not for Charles Perrault, a seventeenth-century French civil servant who rescued them from the oral tradition and committed them to paper. Three centuries later, Angela Carter, widely regarded as one of England s most imaginative writers, adapted them for contemporary readers. The result is a cornucopia of fantastic characters and timeless adventures, stylishly retold by a modern literary visionary.

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Author: Erik Du Plessis
Number of Pages: 256 pages
Published Date: 01 Aug 2008
Publisher: Kogan Page Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780749450243
Download Link: Click Here
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